Marketing for Learning & Development
If you're in the learning and development industry, grappling for this busy market's mindshare is a challenge. Whether you're trying to work directly with the head of L&D, you've got a product or service that will help augment the HR department or you're going direct to the trainees themselves, competition is fierce. That's where we come in.
Clients can use our decades of collective experience to help establish your unique value and find more of your most profitable customers.
What makes us unique?
You're busy. We know that. That's why we have designed processes to allow you to be involved as much or as little as you want to be. With thorough discovery techniques, decades of experience in marketing and our dedication to your success, our processes are seamless and almost hands-off.
L&D Marketing Service List
Here are a few ways the SuperDeluxe Marketing team can help you get in front of your most profitable learning and development audience:
Content Strategy & Execution - From blogs, white papers, articles, webinars to audio content and beyond, we'll help you evaluate the best modalities for ensuring your content lands exactly where it should to help close the deal. Allow us to help you craft the strategy or execute on yours. We heart content!
Market Research - Let us help you discover the perfect audience for your new (or existing!) product or service. We combine industry surveys, customer interviews, and research to help you understand how to stand out.
Customer Personas - Let us dive deeply into the minds of your most profitable customers. We use quantitative and qualitative approaches to build complete customer profiles for each stakeholder in the organization that influences the decision-making process.
Marketing Strategy - We can build a comprehensive marketing playbook that can drive your efforts forward, strategically. With play-by-play approaches, our practical and bespoke guides can help you get the results your after.
Our Clients Are Saying:
"Maureen is a fantastic business partner who truly understand the needs that drive marketing efforts. As an instructional designer and manager of large projects, I often find myself in need of her expertise in how to market content to learners. Her insights are invaluable because she has taken the effort to truly understand the training business and more importantly - learner motivation."
- Manjit Sekhon, Director, Learning Experience Design at Intrepid by VitalSource