Content Marketing

Build audience, acquire leads, shorten sales cycles.

Compelling storytelling is at the heart of any good marketing strategy. Ensuring you have a clear content marketing strategy is critical to sharing and building rapport with customers.

​We like to think of it as an active listening campaign: they’re telling you what you need, now you just need to provide it. We can help you hone and document your strategy — and we can help you put it into place with a multitude of content types. ​

What makes us different?

We know there are countless content marketing agencies out there, what would make you choose us?  

• You're the expert. One of the biggest challenges most content marketing agencies face is that they’re trying to be (or find) the expert. We recognize that you already have the experts within your organization — you just need a way to turn their expertise into quality content. The people who do the work know your customers best and are the people who should be driving the conversation. That might sound like a lot of work, but it really isn’t. Our proven process can capture your expert’s voices and turn them into polished content — all without much homework on their side. 
  
  
• We're writers AND marketers. When you hire a writer, you get someone who is great with words, but do they understand where that piece of content fits in your overall marketing strategy? When you hire us, you get a dedicated marketing strategist to help set the stage, build the editorial calendar based on your business situation and create a brief that clearly communicates the objectives. Next, we pass it off to our talented in-house writers to get the very best content. Finally, we use our strategist as a checkpoint before that content ever gets to our clients to ensure it is accomplishing the goals we've set out together. Full-service awesome, all in one package. 
  
  

• ​We're not a writing factory. Unlike some content marketing organizations, we're not aiming for volume. We prioritize quality over quantity by regularly creating outstanding content for a small number of clients. We work to keep quality high, turnaround tight, and service level agreements clear. We partner with a few outstanding writers who have worked across verticals to get the very best outcome for your pieces of content. 

Content Marketing Formats

Here are a few popular types of content we've had the pleasure of crafting for our clients. Feel free to pick an option from this selection, or work with us to create something new and innovative to solve your content needs. The sky's the limit and we love a good challenge.  

Infographics

Podcast Content

White Paper

Blog Copy

Web Copy

Email Campaigns

eBooks

How Does It Work? 

We might not be familiar with your industry, but your experts are. Let our team harness the energy of your subject matter experts (SME) by conducting a deep-dive interview that gets to the heart of the matter. From there, we'll use the SME's own words to help craft an articulate, effective, and useful piece of content that will help your customers understand the value you bring to them. Below is a example of this process for blog production:

Our Clients Are Saying:

"[Maureen] is a knowledge sponge, taking on information and understanding the nature of the business and how it applies to content creation. . . Her enthusiasm for her work is beyond measure and is contagious."

- Sean Van Guilder, SEO Manager, Redfin (formerly the Director of SEO at Point It Digital Marketing)

Next up: Book your time with a Marketing Strategist!