Building a Content Strategy
So, let’s do a few things. Let’s start by asking yourself a few key questions:
When you can answer those questions, you can begin building a content strategy that will deliver the type of results that are key to your overarching business success.
Benefits of Content Strategy
If you’re still scratching your head about content strategy, here are some clear benefits of creating a content strategy that will make waves in the performance of both your content and the conversion rates that drive your business:
Content Strategy drives More Site Traffic
Creating a keyword strategy combined with adding critical value to your customers not only makes you look like a superstar when someone visits your site, but it actually boosts the number of people who visit your site. Google rewards those businesses who answer frequently asked questions with high quality answers. A second benefit in the SEO arena is the importance of consistency of publishing. Content strategies will help you map out frequency in publishing giving you more opportunities to be crawled by search engines!
Content Strategy Helps Avoids Blank Page Paralysis
If you’re writing for your business or having someone help you, direction can be an obstacle that can be hard to overcome. By creating a content strategy accompanied by a content calendar you’ll be mapping out, strategically, what questions need to be answered before you ever put fingers to keyboard in a document editing program.
Builds Trust with Site Visitors
When you post high quality content, it makes an impact on your visitors. Let’s say you hand out a card at a networking event. They type in your site and start researching what you have to offer. Are you answering the questions they’ll have and driving them through the customer funnel with every article they consume? Or are they confused by the context and direction your content is taking them. Good content illustrates your competence in your topic as well as providing customers with a clear path to conversion.
Example Time: How does this piece of content fit in my funnel?
How does this blog fit into the funnel for this business? This piece acts as both a top of funnel content piece (because it’s a frequently searched for question) and a bottom of the funnel piece of content because it illustrates the value of using my services!
If you’re considering a content strategy for your business, you might find my Marketing Strategy Page helpful to understand the types of work my team does. You can also schedule a consultation there if you’re ready to talk!
I'm a veteran digital marketer whose career has grown up with the Internet.