I don't want thought leaders at my company!
-Said no CEO, ever.
We each craft a personal brand whether or not we're intentional about it. It's really just about the way you put yourself out in the world. With every social media post, conversation at a cocktail party, or picture you take of yourself... you're delivering a message about you. It's a message that tells your environment what you value, what you know, how you feel about yourself and when you're willing to take action.
How can a strong personal brand impact a company's performance?
If you're a company who has people who interact with clients or customers regularly, you want an aggregate of smart, articulate people in the market talking about what they do best. This helps you in two ways:
What do you need to do to encourage personal branding in your company?
It's all well and good to talk about creating personal brands as a concept, but how do you put this kind of thing into practice?
You need to do a few key things to build a personal branding strategy for your employees:
Join us on twitter to chat about all things content and strategy on #contentchat! Make sure to mark your calendar for Mondays at 12p Pacific. Erika's a great host and the tweetchat is well attended and fast paced. You won't leave without learning something.
If you're interested in implementing a personal branding strategy and you need a resource, I'd love to chat. I offer one on one personal brand coaching, overarching strategies or full on corporate programs. Read more about my personal brand services here.
I'm a veteran digital marketer whose career has grown up with the Internet.