Why people will read your product blogs
Look, there are only a few reasons why your customers or prospects will read a blog about your products. First, whatever you're writing about your product should help that person look like a rockstar to their spouse, boss, children, parents or whomever is putting pressure on them to solve a challenge. This should be true for every. single. post.
So, if you're tackling the art and science of blogging about your products, start with these quick guidelines:
Wrapping It Up
So, if in doubt, make sure that you're framing all of your content in a way that makes it obvious for your customer to win. And if you're struggling with that, maybe it's time to do one of two things: make sure your product/service is actually helping people win or you need someone to help you create a clear brand value message for your product.
If you like learning about content strategy, you might also be interested in my overarching content strategy blog. It shows you the different level of content you should have in your content strategy. And there's a picture of a cake. Who doesn't like cake?
I'm a veteran digital marketer whose career has grown up with the Internet.