Keeping it Real – How to Do Smarter Social Media Marketing
You have limited time and budget. So you can’t afford to chase every shiny new thing when it comes to social media marketing. In this session, you’ll learn 3 things that work: listening to your customers, engaging your employees, and telling stories about the problems you’re trying to solve.
Date: Tuesday 10/9 Speaker: Elaine Helm, Social Media and Content Manager at Premera Blue Cross | LinkedIn | Twitter Resources: PPT (Article to come) 10 Lessons You'll Learn Launching ABM
While ABM has been one of marketing's biggest buzzwords the past 3 years, very few Seattle companies have figured out how to do it well — and scale. That's because it's hard. You need your entire marketing, sales and leadership team onboard to radically change your customer acquisition strategy. Is it worth it? Is it for you? This talk will go over 10 lessons learned launching ABM with teams big and small. This isn't a step-by-step guide the launching ABM. You can find a million online resources to guide you there. This is a peek into the behind the scenes that happens once you dive in. The hard lessons you'll inevitably learn and what to prepare for as you re-think your marketing and sales strategies.
During this session, we'll explore the following ideas:
Speaker: Jori Saeger, Senior Director of Marketing, Koru | LinkedIn | Twitter Resources: Deck | Blog Article How to Rock Your Brand Like a Hurricane: Cheap Tricks to Help You Design Great Content Marketing
Whatever the size of your organization, you can make your customers into not only fans, but SUPERFANS with a few simple steps. Get them sharing your content and talking your brand up in less time than it takes to make a killer mixtape.
Date: Tuesday 10/9 Speaker: Rob Christianson, Senior Art Director, Bridge Partners | LinkedIn | Twitter Resources: Deck | Blog Article Are You a Lover or a Fighter? Find Your North Star for Brand Storytelling
Is your brand more about community and belonging, or autonomy and independence? Does it promise stability or change? Is it a Hero, an Explorer, a Ruler, or a Rebel? Focusing your brand around one clear archetype is a powerful tool for connecting with your audience, standing out from your competition, and accelerating creative expression.
This fast-paced, participatory session will introduce 12 archetypes for deeply resonant storytelling and explore how they apply to brands, from articulating a clear purpose and establishing brand personality to shaping messaging, imagery, products, and company culture. The archetype model applies to all kinds of brands—consumer, B2B, non-profits, and personal brands. We’ll take a look at real examples from the Seattle startup scene, and we’ll work through exercises right in the room to help you find your north star, whether you’re building a new brand, refocusing a messy one, or ready for some fresh inspiration. Date: Wednesday 10/10 Speaker: Catherine Carr, Founder and Chief Inspiration Officer, Vitamin C Creative | LinkedIn | Twitter Resources: Deck Up-Leveling Your Startup's Facebook Ads
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
Date: Wednesday 10/10 Speaker: Matt Mason, Senior Media Planner, Possible | LinkedIn | Twitter Resources: Deck Marketing Strategy: It’s Not Really OK To Fail (Unless You Do It Right)
The phrase “it’s OK to fail” has become the rallying cry of every organization that wants to encourage innovation. No matter how good a company’s intent, however, innovation can never flourish when employees are still constrained by systems designed to enforce the status quo: fear of rocking the boat—or worse, losing a job—quashes new ideas before they ever have a chance to succeed.
So how can organizations truly invest in new ideas, in a way that both creates a safe space for innovators and keeps fiscal responsibility front and center? Jesse Fowl coaches clients to help them build exactly these kinds of environments, and will share with attendees how they can: Recognize “failure” as a vital part of the cycle of idea development
Date: Thursday 10/11 Speaker: Jesse Fowl, Managing Director, Solomon Solutions | LinkedIn | Twitter Resources: Deck | Article Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects
Bombarded by fake news and "alt-facts," people are, more than ever, questioning who and what they can put their faith in– and companies aren't immune to this skepticism. The fastest way to build trust and create conversation around your products and services is to put thought leaders out in the world: intelligent dot-connectors who are passionate about your customers' challenges. If you aren't flush with multiple six-figure hiring budgets, then cultivating the seeds of evangelism within your organization is the right choice.
In this session we'll talk about:
Speaker: Maureen Jann, Founder and Managing Director, SuperDeluxe Marketing | LinkedIn | Twitter Resources: Deck | Article Why Startups Suck at Marketing
One of the biggest reasons startups fail is the inability to scale-ably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
Date: Friday 10/12 Speaker: Rand Fishkin, Founder, SparkToro | LinkedIn | Twitter Resources: Deck Startup Lessons From the 5 Hottest Marketing Campaigns in 2018
Splashy marketing campaigns are a dime-a-dozen these days, but there are a few that stand out in 2018 because they were out of the box, interesting, and funny in a smart way. When it comes to smart and tongue-in-cheek marketing, a lot of startups can miss the mark.
In this session, I'll walk you through:
Speaker: Berrak Sarikaya, Senior Social Media Manager at Yesler | LinkedIn | Twitter Deck: No deck available at this time. The Economy of Ideas: How Startups and Agencies Should Work Together
Smart. Nimble. Creative. Many of the same words used to describe leading startups also describe leading creative agencies. However, early stage cash-strapped companies can find it difficult to work with the $200 hourly bill rates top agencies tend to charge. And it's a shame, because the most impactful startups are those who combine disruptive innovations with attention-grabbing branding and advertising.
In this talk, we discuss the relative value of ideas on both sides of the relationship and the new models of agency-startup partnership that empower deeper, better collaboration without breaking the bank. Date: Monday 10/8 Speaker: Nathan Young, Managing Director at CROWN | LinkedIn | Twitter Deck: No deck available at this time. What's Next
If you're interested in speaking at next year's Seattle Startup Week or need an introduction to one of our outstanding speakers, let us know!
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SIGN UP!Maureen JannI'm a veteran digital marketer whose career has grown up with the Internet. Archives
January 2020
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