By Maureen Jann and Paula Kiger
It's critical to note – and you'll see this in the articles above – that the need for social media posting varies from platform to platform. But what you won't see is that it's also different for every business. It’s on you, the business owner, to test and measure the effectiveness of your social media efforts.
Oh man, that sounds daunting, doesn’t it?
Here’s the good news: I’ve created a clear and concise guide to help launch your social media program. The guide outlines a few simple steps to get your social media program rolling so you don’t have to start from scratch. And – BONUS – there's a simple guide to testing and measuring included with the guide. For the record, this guide isn't exhaustive. There are a ton of things you CAN do to get your social media strategy up and running. The guide is meant to be a simple plan that might work for your business.
I'm a veteran digital marketer whose career has grown up with the Internet.