I hate it when someone doesn’t practice what they preach. And that’s what I’ve been doing since I started this crazy business. I tell you to have a blog, but don’t have a blog. I tell you to get on Twitter, but don’t have an active twitter account. Bad Maureen.
Now, the question you’re probably asking yourself is: Do >I< need a blog? I’ve created a three question system to test your theory. This system is a lot like a Facebook quiz, but instead of being Harry Potter, Hermione and/or Fred and George, you’re going to find out if you need a blog. Less sex appeal, more real life application. Here goes:
Do you need to be seen as an expert?
If your customers are online, this is a great way to extend your relationship with them. It will help you draw customers back to your site with your expertise via social media (“Hey, read my new blog post! I’m smart.) to build your reputation.
Is your product and service complex?
This is a great place to dive into the complicated stuff. Tell people about the benefits can you offer that are hard to fold into quick and pithy web copy. Tell your prospects what is going on the world that makes your product even more important, useful or timely.
Do you have multiple types of customers?
Let’s say you provide a portable widget that entertains kids. You probably have a particular type of customer, parents. But we both know that it’s more complex than that: It’s parents who travel a lot, parents who commute to work with their kids, and parents with lots of kids. If you gear blog articles to those three types of customers, you’ll be found in search, appeal directly to your target market and show your depth of knowledge about their challenges!
If you can say “YES!” to any of those questions, you would probably benefit from a blog. If you’d like to know more about creating content calendars, learning about your target market or how to start a blog. Let me know! I’d be happy to help.
I'm a veteran digital marketer whose career has grown up with the Internet.