Some small business owners have a natural ability to tune into their clients with laser accuracy. Some know they have the perfect product and sometimes struggle with defining their market with the same vigor. Regardless, I think we all agree that defining your customer and ensuring that your products, goods, or services are aligned with their needs is a good exercise to complete.
You could solve this by creating a marketing plan, but let’s be honest, those things are overwhelming and arduous. Even I find it arduous and frequently miserable. “There must be a better way!” says the TV infomercial guy. I think there is and that’s why I’m in the process of creating a micro marketing plan workbook that will be fun to use. My goal is to make it as easy as a facebook quiz, but even if I can’t pull that off, it will be simple and allow you to dig in to those parts of the marketing process that you might need a little help with. If you’re interested in getting a copy of this Micro Marketing Plan Workbook when it's released, jump over to the sign up page. We'll send you an email with a link to it.
Questions to Ponder
Until then, let’s talk shop. How can you either better understand your customer? Let’s consider a few key points that will help your frame out your perfect customers:
Take a few minutes to think through these questions with your product and services in mind. As you start noodling jot down your thoughts. You can record and add them to your workbook when I release it in the coming weeks.
SIGN UP TO RECEIVE OUR MICRO MARKETING PLAN!
Will be released in November 2014!
I'm a veteran digital marketer whose career has grown up with the Internet.