3 Ways Small Businesses can Keep their Brand Classy

Image source: morguefile. One of my favorite places for free stock photography. http://www.morguefile.com/archive/display/723302

I live in a suburb of Seattle.  That hasn’t always been the case, however.  At one time, when I was young and full new sass, I lived in downtown Seattle.  It’s been a long time since I’ve cruised my old haunts and it's really grown!  I was admiring all the change as I walked to meet a friend for happy hour.  There were a few things the businesses were doing that I thought might be helpful to you!








Keep it beautiful – beautiful logos on dangling signs beckon to patrons to come in and browse goods.  It’s almost too much to resist during this holiday season.  Make sure that your outward appearance is harmonious, clean and beautiful. 

Keep it simple – outdoor dining options are simple rustic benches on sidewalks surrounded by twinkling string lights.  A perfect environment to catch up with a close friend or meet someone new.  Make sure that the experience you offer tells a clear story and provides a clear call to action.

Execute well – beautifully honed bars and delicious cocktails are what’s promised as you walk into a downtown Seattle bar.  Make sure that the experience your promise is the experience you deliver.  Ensure that the needs are exceeded with every transaction.

This post sponsored by a few glasses of the bubbly stuff, delicious cheese, and gracious company.

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