Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects
I don't want thought leaders at my company!
-Said no CEO, ever.
I hate it when someone doesn’t practice what they preach. And that’s what I’ve been doing since I started this crazy business. I tell you to have a blog, but don’t have a blog. I tell you to get on Twitter, but don’t have an active twitter account. Bad Maureen.
Now, the question you’re probably asking yourself is: Do >I< need a blog? I’ve created a three question system to test your theory. This system is a lot like a Facebook quiz, but instead of being Harry Potter, Hermione and/or Fred and George, you’re going to find out if you need a blog. Less sex appeal, more real life application. Here goes:
I'm a veteran digital marketer whose career has grown up with the Internet.