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Top Shelf Marketing

Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects

9/5/2018

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 I’ve talked before about the importance of cultivating thought leaders (and other types of enthusiastic cheerleaders) when it comes to establishing public trust in your brand. Why? Simply put, it’s because public trust is at a premium. When people are feeling anxiety in every arena of their lives — spending time and energy separating fact from “fake news” —  businesses aren’t immune from the epidemic of trust issues. In 2017, the Edelman Trust Barometer reported that 60% of people would put trust in “a person like themselves.” That means it’s just good business sense for companies to invest more in putting smart, relatable people out in the market to build public trust. For referral-based businesses, that trust  can mean the difference between bringing home the bacon — and finding you’ve got nothing to fry up in the pan.
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When Companies Invest in Employees' Personal Brands, Everyone Wins.

7/31/2017

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Once upon a time, there was a company that encouraged their employees to go out in the world and talk about what they are passionate about. And they lived happily ever after. The end. 

True story. 

On Monday, July 24th, I had the pleasure of being the tweetchat expert for #contentchat (noon Mondays PST).  It's a chat run by Erika Heald, content strategist and super all-around awesome lady. It was all about how personal branding isn't just for individuals, but a way to help companies drive (and build!) thought leaders for their brand. 
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I don't want thought leaders at my company!
-Said no CEO, ever. 

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What's the Point of a Content Strategy?

7/24/2017

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I’m sure you’ve been pressured by various people to blog, do social media, yadda, yadda, yadda. You might even be doing some of that. But when resources are tight and you’re down to the wire, you might be asking yourself…

Why should you have a content strategy at all?

As with anything, a directed and cohesive plan will help you be more successful. Sometimes the road is longer and bumpier with gold at the end of the rainbow and sometimes you’ll see swift results like an eagle, or some junk. No matter what, you can’t go wrong with having a strong content and measurement strategy. If you choose to invest and effectively measure your content efforts over the haul, you’ll get results.

So, let’s get to the nitty gritty: how can a content strategy help you win more business?

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Need a blog?  Here are three questions to ask yourself.

10/6/2014

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PictureImage is courtesy of Skeletor is Love (http://skeletorislove.tumblr.com/)
I hate it when someone doesn’t practice what they preach.  And that’s what I’ve been doing since I started this crazy business.  I tell you to have a blog, but don’t have a blog.  I tell you to get on Twitter, but don’t have an active twitter account.  Bad Maureen. 

Now, the question you’re probably asking yourself is:  Do >I< need a blog?  I’ve created a three question system to test your theory.  This system is a lot like a Facebook quiz, but instead of being Harry Potter, Hermione and/or Fred and George, you’re going to find out if you need a blog.  Less sex appeal, more real life application.  Here goes:


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    Maureen Jann

    I'm a veteran digital marketer whose career has grown up with the Internet.

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  • Home
  • Specialties
    • Marketing for Startups
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    • Learning & Development Marketing
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    • Marketing Strategy
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    • Social Media Management
    • Personal Branding
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  • Resources
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