Last week was Seattle Startup Week and I had the pleasure of working with a collection of marketing, design and technology professionals to create an engaging marketing track. If you missed it, don't worry.  We've put together a comprehensive list of the abstracts, speakers, decks and resources (where available).   

Last week I was delighted to be featured on the Content Marketing World tweetchat #CMWorld. If you see me around, you probably know I’m on da twitterverse as @SuperDeluxeMo (look me up! Let’s be friends!) The focus echoed what I’ll be talking about at Content Marketing World during my solo session: turning employees into thought leaders.

Although the whole “what is a thought leader” question might seem like a boring old “state of the union” question, I think it’s actually an interesting opportunity to dig a little deeper.

This week I had an opportunity to be a moderator and presenter at Startup Week Seattle, Techstars. Today’s talk, Big Marketing, Little Budget was a sexy little title that didn’t really bely the meaty nature of the topic. What it all boiled down to, is that marketing for startups is about in helping your market understand why they should trust your business.  And that’s no easy project.

It’s my second year at Content Marketing World and I’m already so delighted I have this opportunity. I come to represent one of my clients and myself so I can make connections and learn, but I expect to come away with so much more. 
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So, I come to this year’s CMWorld, with high hopes.  And as much as I like to think that I am a free-spirited gal, ready to go with the flow, I’m not.  I’m coming with a plan.  I expect to get more and give more than last year.  Here’s what I’ve got up my sleeve: