SuperDeluxe Marketing .:. Marketing Strategy . Content Marketing . Branding
  • Home
  • Specialties
    • Marketing for Startups
    • Marketing to Marketers
    • Learning & Development Marketing
  • Offerings
    • Marketing Strategy
    • Branding & Websites
    • Content Marketing
    • Social Media Management
    • Personal Branding
    • Small Business Mentoring
  • Resources
    • Video Content Chat
    • Marketing Tips to Your Inbox
    • Blog
    • What's New?
  • Contact Us
  • Client Portal

Top Shelf Marketing

Algorithms vs AI vs. Machine Learning vs. Deep Learning

4/18/2019

Comments

 
Let’s clear the air about something.

It’s true that words evolve. But these terms have technical meanings outside of marketing. If we’re not careful, they’ll just lose their value. Overuse and misuse have consequences.
​

That said, here’s a look at what each of these terms really mean, how they’re different, and how they show up in marketing today.

What is an Algorithm? ​

Picture

Read More
Comments

CMI Agency Report: Insights & Observations from the Field

3/12/2019

Comments

 
Close your eyes … and think about the best. vacation. ever. 

It may have been decades ago when you were a kid and didn’t have to plan a thing. It may have been something you did as a grownup -- when you got to choose the destination, the thread count of the sheets and the color of the drink.

Whatever it was, I’m here to say, (with bell-laden, magical-infused music in the background, a la when door number 3 opens on The Price is Right) “Let’s imagine a vacation to the Content Marketing Resort.” (Yes, I made it up - stay with me here!).

I’ve asked some “travel” experts to help us get there.
Picture

Read More
Comments

Take Control of Your Marketing Performance (even the pretty pictures)

2/6/2019

Comments

 
Real talk? I’m a huge Project Runway fan. I just spent the last several months blowing through every season Hulu has to offer. In case you don’t know about Project Runway, it’s a punchy reality TV series where up-and-coming designers compete for recognition (and stardom) in the fashion industry. What I love about it is the boot camp-like experience that forces designers to test their mettle. They work up to 20 hours a day and are given nearly impossible challenges. At the end of the day, the fashionable look they created is worn by a model on the catwalk and they sink or swim.
Picture

Read More
Comments

Proactive 2019 Marketing Strategy Planning

11/11/2018

Comments

 
You are the marketing professional. It’s November, and you have a meeting scheduled with the CMO (it’s about time --getting on their calendar is impossible). This is the meeting where you get to explain why your plan is exactly what your organization needs for next year. ​

​Here’s the challenge: Your CMO is hangry (you know, hungry and angry)…for solutions.




Picture

Read More
Comments

Details Matter: Brand Authority in an Influencer's World

8/22/2018

Comments

 
One hundred milliseconds equals 0.00166667 of a minute. That’s not very long, is it?
It takes a little longer (300 milliseconds) to blink. It’s so fast it barely registers that you’re doing it. But in that nearly imperceptible sliver of time, humans have the ability to take in a surprising amount of information—almost all of it at a subtle, instinctive level. ​
Picture

Read More
Comments

Marketing Attribution: Path to Conversion or Epic Conundrum?

8/7/2018

Comments

 
by Maureen Jann, Erika Heald, and Erin Hryciw
#ContentChat is a weekly Twitter chat focused on all things content marketing. Last week, Erika Heald, Maureen Jann, and a host of other content-minded professionals gathered to discuss attribution and the challenge of measuring how content marketing contributes to reaching business goals.
Attribution. Can you think of another term that evokes such stammering discomfort from so many marketing professionals—all in four short syllables? The ambiguity involved in deciding on an attribution model and measuring its results can feel totally overwhelming—so much so that many organizations end up haphazardly choosing an approach and hoping for the best.
Picture

Read More
Comments

Buyer Personas: Getting to Know Your Customers

6/5/2018

Comments

 
Early in May, I was the expert on Erika Heald’s tweetchat #ContentChat. The topic was a deep dive on personas: why they’re important, what (and who) who you need to create them, and how to put them into a format that’s usable and helpful. The conversation was so rich I felt compelled to share some of the highlights — and there were a lot! In Part 1 of the blog series, I covered what you need to know before you start the process of persona development. Now, in Part 2, we’ll dig in and focus on getting to know your customers!  And if you're interested in skipping ahead, read Part 3 . 
Picture

Read More
Comments

Customer Personas:​ Know Thyself, Know Thy Competitors

5/22/2018

Comments

 
​Early in May, I was the expert on Erika Heald’s tweetchat #ContentChat. The topic was a deep dive on personas: why they’re important, what (and who) who you need to create them, and how to put them into a format that’s usable and helpful. The conversation was so rich I felt compelled to share some of the highlights — and there were a lot! Following is Part 1 of the chat highlights, where we focus on what you need to know before you ever start thinking about your customers: defining some commonly-used terminology, then working to understand yourself and your competitors.  We have tons more about personas in part 2 and part 3, so keep reading!
Picture

Read More
Comments

Brand Ambassadors vs. Influencers vs. Employee Advocates vs. Thought Leaders

4/28/2018

Comments

 
Last week I was delighted to be featured on the Content Marketing World tweetchat #CMWorld. If you see me around, you probably know I’m on da twitterverse as @SuperDeluxeMo (look me up! Let’s be friends!) The focus echoed what I’ll be talking about at Content Marketing World during my solo session: turning employees into thought leaders.

Although the whole “what is a thought leader” question might seem like a boring old “state of the union” question, I think it’s actually an interesting opportunity to dig a little deeper.
Picture

Read More
Comments

Seattle Startup Week: Big Marketing, Little Budget

10/6/2017

Comments

 
This week I had an opportunity to be a moderator and presenter at Startup Week Seattle, Techstars. Today’s talk, Big Marketing, Little Budget was a sexy little title that didn’t really bely the meaty nature of the topic. What it all boiled down to, is that marketing for startups is about in helping your market understand why they should trust your business.  And that’s no easy project.
Picture

Read More
Comments

    SIGN UP!

    Maureen Jann

    I'm a veteran digital marketer whose career has grown up with the Internet.

    View my profile on LinkedIn

    Archives

    January 2020
    October 2019
    June 2019
    April 2019
    March 2019
    February 2019
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    October 2017
    September 2017
    July 2017
    November 2015
    August 2015
    July 2015
    June 2015
    December 2014
    November 2014
    October 2014

    Categories

    All
    Company Branding
    Content Strategy
    Entrepreneurship
    Marketing Strategy
    News + Events
    Personal Branding
    Social Media Strategy

    RSS Feed

Call: two oh six, four one nine, five seven two six
Click: www.superdeluxemarketing.com
Follow @SuperDeluxeMo
Tweets by MaureenOnPoint
Super Deluxe Marketing
Marketing Strategy & Graphic Design
Maureen Jann
Proud members of the
Picture
  • Home
  • Specialties
    • Marketing for Startups
    • Marketing to Marketers
    • Learning & Development Marketing
  • Offerings
    • Marketing Strategy
    • Branding & Websites
    • Content Marketing
    • Social Media Management
    • Personal Branding
    • Small Business Mentoring
  • Resources
    • Video Content Chat
    • Marketing Tips to Your Inbox
    • Blog
    • What's New?
  • Contact Us
  • Client Portal
Live Chat Support ×

Connecting

You: ::content::
::agent_name:: ::content::
::content::
::content::