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Top Shelf Marketing

Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects

9/5/2018

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 I’ve talked before about the importance of cultivating thought leaders (and other types of enthusiastic cheerleaders) when it comes to establishing public trust in your brand. Why? Simply put, it’s because public trust is at a premium. When people are feeling anxiety in every arena of their lives — spending time and energy separating fact from “fake news” —  businesses aren’t immune from the epidemic of trust issues. In 2017, the Edelman Trust Barometer reported that 60% of people would put trust in “a person like themselves.” That means it’s just good business sense for companies to invest more in putting smart, relatable people out in the market to build public trust. For referral-based businesses, that trust  can mean the difference between bringing home the bacon — and finding you’ve got nothing to fry up in the pan.
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Details Matter: Brand Authority in an Influencer's World

8/22/2018

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One hundred milliseconds equals 0.00166667 of a minute. That’s not very long, is it?
It takes a little longer (300 milliseconds) to blink. It’s so fast it barely registers that you’re doing it. But in that nearly imperceptible sliver of time, humans have the ability to take in a surprising amount of information—almost all of it at a subtle, instinctive level. ​
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Need a blog?  Here are three questions to ask yourself.

10/6/2014

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PictureImage is courtesy of Skeletor is Love (http://skeletorislove.tumblr.com/)
I hate it when someone doesn’t practice what they preach.  And that’s what I’ve been doing since I started this crazy business.  I tell you to have a blog, but don’t have a blog.  I tell you to get on Twitter, but don’t have an active twitter account.  Bad Maureen. 

Now, the question you’re probably asking yourself is:  Do >I< need a blog?  I’ve created a three question system to test your theory.  This system is a lot like a Facebook quiz, but instead of being Harry Potter, Hermione and/or Fred and George, you’re going to find out if you need a blog.  Less sex appeal, more real life application.  Here goes:


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    Maureen Jann

    I'm a veteran digital marketer whose career has grown up with the Internet.

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  • Home
  • Specialties
    • Marketing for Startups
    • Marketing to Marketers
    • Learning & Development Marketing
  • Offerings
    • Marketing Strategy
    • Branding & Websites
    • Content Marketing
    • Social Media Management
    • Personal Branding
    • Small Business Mentoring
  • Resources
    • Video Content Chat
    • Marketing Tips to Your Inbox
    • Blog
    • What's New?
  • Contact Us
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