Things that are wrong with cake
First, I want to divulge my relationship with cake. I really love a good homemade cake. I really hate whipped cream icing. Whoever thought of that stuff is dumb and clearly doesn’t mind a layer of impenetrable film all over the inside of their mouth. Whipped cream icing = food of doom. However, as I age, cake seems to be a little to, dare I say it, too sweet. But the layer metaphor is too good too pass up. So, here we go.
Each layer, a framework for content
It may seem strange to think about your content as a cake, but I promise you, it’ll pan out. First, no matter how many layers there are to a cake, they should work together like a sugary symphony. Each layer of the cake should have something distinct to offer the consumer. Think of all the ways you can combine texture, depth, complexity and ultimately satisfy their need for a sweet, tasty treat. Your content is no different.
Much like content, no matter how many layers there are, they should work together like a sugary symphony.
Example Time: How does this piece of content fit in my funnel?
How does this blog fit into a three layer content strategy cake? This is a middle layer in the customer path for this audience. This addresses the challenge of finding ways to create a cohesive content plan that isn’t too complex while demonstrating my expertise on the topic. I am working to build trust with my audience (I hope it works!)
If you need help defining the layers of your content cake, you might be interested in learning more about the importance of content strategy. Pop on over to my article: “Why is Content Strategy important?”
I'm a veteran digital marketer whose career has grown up with the Internet.