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Top Shelf Marketing

Picking A Social Media Management Tool: My Journey

10/30/2017

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​I’m in the process of choosing a social media platform.  What’s clear is having a process is going to make this easier.  If you’re a small business owner or leading a small marketing team, you’re probably tired and don’t have time for this kind of nonsense.  That’s why I’ve put together a framework that might help you narrow down your social media tool choices based on your specific needs. Here goes! 

What this social media management tools post IS NOT:

This is not an exhaustive list of social media management tools.  Those exist.  I won’t be recreating them.  See them here, here, and here.
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Guide to Social Media for Startups & Small Business

10/20/2017

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How often do I need to post on social media?

I get that question a lot – and my answer is probably not as straightforward as you’d like.  The good news is: a lot of people have already documented best practices for this subject.  There's no need for me to reinvent the wheel when it comes to social media frequency statistics, but I will provide you with a few choice resources to help you make decisions:
  • Infographic: How often should you post on social media? – Buffer
  • How Often to Post on Social Media – Proven Research from 14 Studies – CoSchedule 
  • How Frequently You Should Post on Social Media According to the Pros – Forbes 
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It's critical to note – and you'll see this in the articles above – that the need for social media posting varies from platform to platform.  But what you won't see is that it's also different for every business.  It’s on you, the business owner, to test and measure the effectiveness of your social media efforts. 

Oh man, that sounds daunting, doesn’t it?

Here’s the good news: I’ve created a clear and concise guide to help launch your social media program. The guide outlines a few simple steps to get your social media program rolling so you don’t have to start from scratch. And – BONUS – there's a simple guide to testing and measuring included with the guide. For the record, this guide isn't exhaustive.  There are a ton of things you CAN do to get your social media strategy up and running.  The guide is meant to be a simple plan  that might work for your business. ​

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Seattle Startup Week: Big Marketing, Little Budget

10/6/2017

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This week I had an opportunity to be a moderator and presenter at Startup Week Seattle, Techstars. Today’s talk, Big Marketing, Little Budget was a sexy little title that didn’t really bely the meaty nature of the topic. What it all boiled down to, is that marketing for startups is about in helping your market understand why they should trust your business.  And that’s no easy project.
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    Maureen Jann

    I'm a veteran digital marketer whose career has grown up with the Internet.

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  • Home
  • Specialties
    • Marketing for Startups
    • Marketing to Marketers
    • Learning & Development Marketing
  • Offerings
    • Marketing Strategy
    • Branding & Websites
    • Content Marketing
    • Social Media Management
    • Personal Branding
    • Small Business Mentoring
  • Resources
    • Video Content Chat
    • Marketing Tips to Your Inbox
    • Blog
    • What's New?
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