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Top Shelf Marketing

Details Matter: Brand Authority in an Influencer's World

8/22/2018

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One hundred milliseconds equals 0.00166667 of a minute. That’s not very long, is it?
It takes a little longer (300 milliseconds) to blink. It’s so fast it barely registers that you’re doing it. But in that nearly imperceptible sliver of time, humans have the ability to take in a surprising amount of information—almost all of it at a subtle, instinctive level. ​
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Marketing Attribution: Path to Conversion or Epic Conundrum?

8/7/2018

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by Maureen Jann, Erika Heald, and Erin Hryciw
#ContentChat is a weekly Twitter chat focused on all things content marketing. Last week, Erika Heald, Maureen Jann, and a host of other content-minded professionals gathered to discuss attribution and the challenge of measuring how content marketing contributes to reaching business goals.
Attribution. Can you think of another term that evokes such stammering discomfort from so many marketing professionals—all in four short syllables? The ambiguity involved in deciding on an attribution model and measuring its results can feel totally overwhelming—so much so that many organizations end up haphazardly choosing an approach and hoping for the best.
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    Maureen Jann

    I'm a veteran digital marketer whose career has grown up with the Internet.

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  • Home
  • Specialties
    • Marketing for Startups
    • Marketing to Marketers
    • Learning & Development Marketing
  • Offerings
    • Marketing Strategy
    • Branding & Websites
    • Content Marketing
    • Social Media Management
    • Personal Branding
    • Small Business Mentoring
  • Resources
    • Video Content Chat
    • Marketing Tips to Your Inbox
    • Blog
    • What's New?
  • Contact Us
  • Client Portal
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