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Drink This, Eat That, Buy Me Now: The Stories That Convince

7/31/2018

By Maureen Jann and Paula Kiger

Dear readers: take a look around at your environment (then come back to this post, please!). I’m guessing that for many of you, there’s a bottle of water not too far away. You may be drinking it as you read. Maybe you're in a restaurant or coffee shop, where purchasing a bottle of water is an option, or in a home where the fridge has at least one bottle (or even a case) of the stuff.

Bottles of water are everywhere, the fact remains. Many of us reflexively grab one on the way out the door, despite environmental ramifications (buy a reusable one, they're great!). Have you ever wondered: what story was told about bottled water that made it so ubiquitous?

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Entrepreneur Report: 1 Year of Business

7/9/2018

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I’m facing two big milestones this month. One that has come and gone and another one is around the corner. I have been in full-time business for a year as of July 1st and I’m turning 40 as of July 17th.

Who knew that July would be fraught with so much meaning? Isn’t this supposed to be the happy-go-lucky month where the sun finally comes out in Seattle and it’s semi-acceptable to drink a ice-cold lager at 3 in the afternoon?

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Top Shelf Marketing

Drink This, Eat That, Buy Me Now: The Stories That Convince

Entrepreneur Report: 1 Year of Business

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Maureen Jann

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