I’m sure you’ve been pressured by various people to blog, do social media, yadda, yadda, yadda. You might even be doing some of that. But when resources are tight and you’re down to the wire, you might be asking yourself…

Why should you have a content strategy at all?

As with anything, a directed and cohesive plan will help you be more successful. Sometimes the road is longer and bumpier with gold at the end of the rainbow and sometimes you’ll see swift results like an eagle, or some junk. No matter what, you can’t go wrong with having a strong content and measurement strategy. If you choose to invest and effectively measure your content efforts over the haul, you’ll get results.

So, let’s get to the nitty gritty: how can a content strategy help you win more business?

Blogging about products the wrong way.

Content strategies can feel hard. Especially if you’re too close to it. I could make a case that this is the perfect reason to involve someone who can help you with it, but it feels too salesy, so forget I said that. What I would like to encourage you to do is think about your content in context of something more fun and light hearted. Something delicious and that draws you back to a time where big wheels, swings and birthday presents were at the forefront of your mind. I’m talking about cake.

You’re excited about your new business or campaign. You’re ready to shout it from the rooftops. But wait (I really want a sound effect here of a car screeching to a halt, so, imagine that here)! You need to ensure that you’re creating a foundation for success. I’m not talking about a 3-month study or a 3 weeks of strategy meetings, but I am talking about doing some initial planning to ensure that the content you’re producing actually supports the goals of your program.

What’s the deal with content strategy?

The good news is, taking time to do a content strategy now means a lot less work later. Creating a cohesive content strategy will be the foundation of the SEO, blog, and social media strategy for your efforts. Planning ahead means that you will literally get the most out of your investment.