Refine Your Content Curation Strategy (ooh, fancy!)

​I like the word “curation.” It feels fancy. When it entered it into the marketing lexicon, I started using it out of context in all sorts of fun ways. For instance, I didn’t cook dinner, I curated my evening’s food. I didn’t just invite people over to hike, I curated my company for an outdoor activity. I didn’t go shopping, I was curating my closet. It felt like the grammatical equivalent of removing contractions from speech. And that makes me feel a character from Downton Abbey. Those people are the definition of fancy. If they were real, I bet they’d have a curation strategy for their mundane life activities too. 

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