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Customer Personas: Turning Data Into Personas

6/19/2018

Back in May, I was the expert on Erika Heald’s tweetchat #ContentChat about customer personas, and since then I’ve been sharing the highlights of the conversation in a series of blogs. Part 1 was about what you need to know before you start the process of persona development. Part 2 focused on getting to know your customers. In this, the final installment, I’m talking about pulling together all of that work you did to finally create your customer personas. Enjoy!

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Buyer Personas: Getting to Know Your Customers

6/5/2018

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Early in May, I was the expert on Erika Heald’s tweetchat #ContentChat. The topic was a deep dive on personas: why they’re important, what (and who) who you need to create them, and how to put them into a format that’s usable and helpful. The conversation was so rich I felt compelled to share some of the highlights — and there were a lot! In Part 1 of the blog series, I covered what you need to know before you start the process of persona development. Now, in Part 2, we’ll dig in and focus on getting to know your customers! And if you're interested in skipping ahead, read Part 3 .

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Customer Personas: Turning Data Into Personas

Buyer Personas: Getting to Know Your Customers

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Maureen Jann

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