Brand Ambassadors vs. Influencers vs. Employee Advocates vs. Thought Leaders

Last week I was delighted to be featured on the Content Marketing World tweetchat #CMWorld. If you see me around, you probably know I’m on da twitterverse as @SuperDeluxeMo (look me up! Let’s be friends!) The focus echoed what I’ll be talking about at Content Marketing World during my solo session: turning employees into thought leaders.

Although the whole “what is a thought leader” question might seem like a boring old “state of the union” question, I think it’s actually an interesting opportunity to dig a little deeper.

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