Hi retailers, it’s time to talk. This is hard to say and I’m struggling with the right way to tell you this. And it…it might be a little difficult to hear.
The New Search Engine
Amazon isn’t just the world’s biggest retailer. It’s also one of the foremost search engines for retailers. When you want to be found by people you ensure you show up in Google with search engine optimization, you start networking to ensure people know that you’ve got a shop, and you might put an ad in your local newspaper. You do all of this to ensure you’re maximizing your traffic.
But, let’s just be frank here. When you need to buy something, you and your customers start at Amazon. And if they don’t start on amazon and they go to Google, Amazon will likely be high up in the search engine results. What’s a retailer to do?
Get in on the Action
Whether you sell art, honey, books, lip balm, or electronics, Amazon is an incredible resource for you to extend your reach into a larger market. Two million other vendors are making money there, why wouldn’t you take advantage of that? Amazon has 244 million active customers purchasing, in some cases, daily.
Get your piece of the pie. Get a marketplace account. Go do it. It’s going to raise your SEO, your product’s profile and ensure that you’re being found in the world’s largest retail search engine.
I'm a veteran digital marketer whose career has grown up with the Internet.